KRUFT
Build my site

A better address for your real estate business.

Turn your agency website into a place buyers explore and sellers remember. Build around your properties, your area, and your expertise—with AI.

Free website analysis.

marren.kruft.app
Publish
Example Marren property website in the Kruft editor

HOW IT WORKS

Your agency website.
Ready for its next chapter.

Analyze your current site. Build around your properties and local expertise. Keep improving it with a conversation.

EXAMPLE JOURNEY · MARREN

  1. Readiness score

    Warning
    27/ 100
    Grade FRoom to improve

    01 Agent-friendly 404s

    02 Brand name discoverability

    03 Trust anchor pages

    Demo audit · marren.example

    Step 1

    See where your website stands

    Check your existing agency website for the readiness and trust signals buyers and sellers rely on.

  2. Marren.PROPERTY DEVELOPMENT
    TWELVE HOMES. ONE TERRACE.
    A place to live.
    Room to grow.

    Considered homes. A neighbourhood to explore.
    Find a place that feels like yours.

    A terrace of modern homes in the Marren example websiteHOMES · COMMUNITY · DESIGN

    Step 2

    Give your properties a better home

    Build pages around your agency, services, and selected properties. Review the design and content before publishing.

  3. YOUR NEXT CHANGE
    Make the headline “Your next chapter. At home here.” so it feels warmer and more inviting.

    Try this request. See the headline change in the website preview.

    Try this edit

    Step 3

    Keep up with your next instruction

    Ask Kruft to update descriptions, introduce your team, or add an area guide. Preview the changes, then publish.

Nothing goes live until you publish.

From first impression to first enquiry

Give buyers and sellers a clear next step. Connect analytics, refine your search metadata, and add enquiry or booking management when you need it.

Know what brings people to your agency

Connect analytics and ad pixels to understand visits to your property, service, and area pages.

Connect analytics

Put your local knowledge on the page

Give your services and neighbourhoods their own pages, with editable titles and descriptions.

Edit your metadata

Make room for the next viewing

Configure services and availability for booking requests. Booking management is an optional $9/month add-on per website.

Set up bookings

Keep the conversation moving

Capture enquiries through your website. Manage contacts and follow-ups with the optional $19/month CRM add-on per website.

See your CRM

A new home for your agency

Ashbourne website built with Kruft
Ashbournereal estate
Marren website built with Kruft
Marrenproperty development
Ashbourne website built with Kruft
Ashbournereal estate
Marren website built with Kruft
Marrenproperty development

Your next move,
made clearer.

  • Independent estate agents, sales and lettings agencies, and property developers who want a website they can keep improving themselves. Build your agency presence, explain your services, and showcase the properties or developments you choose.

  • Yes. Start with your current website address for a free analysis. Kruft can use your existing content and brand as a starting point. Review the new design and pages before you publish.

  • Yes. Ask the AI editor to change property descriptions, imagery, services, or area pages, then review and publish the result. You remain responsible for keeping prices, availability, and property details accurate.

  • Kruft does not currently include a native MLS/IDX or property-portal feed integration. This is a website builder for your agency and selected property content; automatic listing imports and portal synchronisation are not included.

  • Your website can collect enquiries and offer booking forms once you configure your services and availability. CRM management is an optional $19/month add-on per website; booking management is an optional $9/month add-on per website.

  • Starter 49 starts at $49 USD/month with monthly AI usage. CRM and booking management are separate optional add-ons. Review the price before subscribing, and cancel from your dashboard at any time.

  • Yes. Bring your logo, colours, imagery, and copy, then connect your existing domain when the site is ready. Review your domain and SSL status in Kruft before sharing the new website.